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Social Chain

Est 2015 (3 years old)

Manchester Marketing

Company Description

Overview

A global social media agency. We deliver tangible results that have a long term transformational impact on progressive brands.

Full business description

It can be a challenge to find an agency that moves fast and delivers innovative and tangible results. Our social-first approach to marketing uses the latest technology to drive strategy, creativity and distribution for some of the biggest brands in the world.

We offer dedicated research into the psychology and behaviour of your best possible audiences. We then use the findings to act fast and plan campaigns that capitalise on the opportunities identified.

Creating one style of content to fit all channels was rightly left in the noughties. Our creative team specialise in turning strategy into high performing videos, images, streams and more.

Running some of the most famous pages on social media gives us the platform to quickly distribute content. By working with us you can turn reactions into trends, and trends into global movements.

Get in touch today to find out about how we can work together to get bigger and better results using social-first marketing.

Case Studies

We teamed up with hungryhouse to launch the ‘Month of Love’, a series of social-first activations to raise brand awareness and heighten positive sentiment around the UK’s leading takeaway app.
Taking what we already know about emotive marketing, we were able to design, implement and amplify an effective social-first strategy to transform consumer perceptions while positioning the brand as a facilitator of joy, togetherness and love.
The month-long campaign coincided with Valentine’s Day and saw Social Chain’s social media marketing, design and campaign teams underpin a broad range of compelling content, including live streams, quizzes, ads and competitions.
In total, we achieved more than 300,000 likes and reached just shy of six million people; our Valentine’s Day Live Quiz broke records to claim hungryhouse’s ‘best performing Tuesday ever’, with nearly 90,000 clicks and a vast uplift in acquisitions.
Watch the case study video to find out about how Social Chain made hungryhouse’s target demographic feel loved throughout February. Alternatively, get in touch to find out how we can transform your brand.

https://www.socialchain.com/work/hungryhouse/

Warner Bros. Records tasked Social Chain with delivering a social-first marketing strategy to help raise awareness around several major new tracks: Arman Cekin & Snoop Dogg’s ‘California Dreaming’ and Jason Derulo & Nicki Minaj’s ‘Swalla’.
We responded with an innovative influencer marketing and amplification campaign to place both songs into the subconscious minds of Warner’s target audience. To do this, we created a string of original viral videos, using both tracks as a sound bed.
Using the hashtags #Swalla and #CaliforniaDreaming to increase exposure of each track, we successfully drove over 8.7 million engagements around our Swalla campaign with a 48% engagement rate – industry avg. 3% for sponsored posts.
Both campaigns had a profound impact on ROI, both in awareness and in streams; California Dreaming saw Spotify streams increased by over 21% in a single day and successfully trended at number one on Twitter.
Want to know more? Watch the case study video. Want to hear more? Get in touch!

https://www.socialchain.com/work/warner-bros/

Awards & Accolades

Drum Network Social Media Agency of the Year - 2015

Drum Network Social Media Agency of the Year - 2016

Prolific North Best Large Digital Agency - 2016

Category Tags

Social MediaMarketing Media ,